La Mer “L’Appartement Éphémère”
Ephemeral showroom in a typical Haussmann-style apartment, dedicated to showcase the brand’s wellness universe and commitment to the public.
Atelier LUM collaborates with La Mer to design and produce a multi-stage event experience, with talks, workshops and yoga classes. A paper art installation immerses guests in the world of La Mer, inspired by kelp seaweed, accompanied by a sound design and a photo and video terminal equipped with custom-designed filters. A “La Mer Café” offers personalized cocktails and present a “museographic” wall installation. Atelier LUM also made all the communication materials for the event.