Louis Vuitton Pop-Up “Bookstore”

Ephemeral bookstore at the Louis Vuitton Saint-Germain flagship, on the occasion of the release of the book “L’Audacieux”, which celebrates the 200th anniversary of the founder’s birth.

Atelier LUM designs and produces an immersive in-store bookstore and an outdoor cocktail party at the famous Café de Flore. The overall experience and scenography is a poetic giant library that pays tribute to the book. Made of white monochrome paper art, the decor lets the iconic book by Caroline Bongrand standing out to be eye-catching. Guests are immersed into an audio experience to discover some book parts in a cocooning yet luxury capsule, which stands out in the linear design space.