Icicle Launch Event “Natural Way” AW23

Launch event for a press and VIP audience to celebrate the release of the new “Natural Way” AW23 collection, in the Icicle Parisian flagship.

Atelier LUM accompanies Icicle in the presence of guest designer Yuni Anh and campaign photographer, Anders Edstrom, to emphasise not only Icicle’s dedication to the environment but also its commitment to artistic creation. This is achieved through the creation of captivating crafty art installations, inspired by the reuse of the paper employed in pattern-making.