Louis Vuitton Frank Gehry Fragrances Press Day

Press day to present the five new fragrance extracts by Louis Vuitton created by Jacques Cavallier, with their bottle redesigned by the architect Frank Gehry.

For this event, Atelier LUM designs and produces a scenography that embodies the essence of the Maison Louis Vuitton’s foundational inspiration: the “extraordinary journey”. A large suspended paper installation resonates with the design of the perfume bottle caps, while the beige furnishings accentuate the colours of the fragrances.