Frédéric Malle Fragrance Showroom
Showroom to reveal in preview the EDPFM’s new fragrance, “Uncut Gem”, during Paris Men’s Fashion Week 2022, in the presence of the press, VIPs, and influencers.
Atelier LUM produces and enhances the concept envisioned by Frédéric Malle, through an immersive visual and olfactory experience showcasing 6 other existing creations. Each of the 7 fragrances is given its own experiential capsule with a distinct aesthetic, emphasising the strong connection the brand has with contemporary art. A cocktail area, a dedicated sales space, and an area for interviews are integrated into the itinerary and scenography.