Gucci High-end concept

Atelier LUM create a set of guidelines for the presentations of Gucci’s high-end collections. Exclusive, experiential and ephemeral, these special events took place both in store and in offsite venues, offering the ultimate Italian luxury experience to Gucci’s top clients and high-potential prospects. The scenography explored a dual language, combining metal and colorful textiles. In this play of contrasts and textures, the space embodies Gucci’s luxurious, avant-garde and creative image.