Louis Vuitton Press Day “Bravery Chapter II”
Paris, 2022
High-jewellery press day at the Vendôme flagship to present the “Bravery Chapter II” collection, highlighting Louis Vuitton’s most legendary creation: the trunk and its emblematic features.
Atelier LUM designs and produces the overall scenography and window display, with a concept that celebrates the invention of the iconic trunk. The scenography is made of monochromatic materials with different variations (glossy, matte, brushed, grained), all to contrast the multicoloured aesthetics of the collections (the Multipin, the Magnetisme, the Mini Malle and the Cocktail Rings) and to highlight the twenty exceptional jewels on display.
Paris, 2022
