Louis Vuitton Kiosque Éditions Louis Vuitton

A vuittonised traditional Parisian newspaper kiosk, taking over the street in Dubai.

Atelier LUM collaborates with Louis Vuitton to design and produce an artful concept driving focus to the beautiful editions of the Maison, each publication being an expression of the brand’s DNA. Serving as a drive-to-store incentive to enhance the global perception of the brand, the traditional yet modern-twisted Parisian newspaper kiosk undergoes a “vuittonisation” process and displays the entire book collection. Guest can order directly at the kiosk.