Fragrances Press Day - Atelier LUM

Louis Vuitton Fragrances Press Day

Paris, 2022

International press day in Paris to present the three latest fragrances of the House: “City of Stars”, “Fleur du Désert” and “Spell on You”.

Atelier LUM designs and produces an immersive scenography on the sumptuous rooftop of 2 Rue du Pont Neuf, which links the colourful universes of each perfume to offer a unique visual and olfactory journey. The bottles are highlighted by the use of coloured sand and mirrors to multiply the space, and therefore accentuate the feeling of suspension.

Paris, 2022
Fragrances Press Day - Atelier LUM
44vw
Fragrances Press Day - Atelier LUM
Fragrances Press Day - Atelier LUM
44vw
Fragrances Press Day - Atelier LUM
Fragrances Press Day - Atelier LUM
Fragrances Press Day - Atelier LUM