Lancel Press Launch
Paris, 2019
Launch cocktail party at the Lancel Parisian flagship, Place de l’Opéra, to present new releases and existing collections to the international press.
Atelier LUM partners with Lancel to design and produce this Parisian rendez-vous between the brand and the press. The entire boutique space is transformed into an immersive setting, offering guests a celebratory experience. It includes a dedicated stage for artistic performances, two bars and two spacious lounges showcasing the distinct collections and their unique universe, within an overall aesthetic that fosters a harmonious and festive atmosphere.
Paris, 2019