Chanel Design Object “Code Coco”

Design and production of a mirrored totemic object to reveal the new Chanel Code Coco Watch.

Atelier LUM collaborates with Chanel to design and produce an enigmatic object, inviting visitors to free the Code Coco Watch from its secure case. Drawing inspiration from the distinctive elements of the “Code Coco” collection, a monolithic mirrored totem invites visitors to decrypt the secrets of Code Coco through a series of four games, each revealing a unique code. By successfully completing these challenges, participants succeed in unlocking the case to finally discover the Code Coco Watch.