Givenchy Launch Dinner “L’Interdit”

Launch dinner to celebrate and reveal to the journalists the new fragrance “L’Interdit Eau de Toilette”, and the new lipstick “Le Rouge Interdit”.

For this event, Atelier LUM invests a Haussmannian building in Paris, with an underground tone, to immerse guests in the ambivalent universe of the l’Interdit range: the chic and couture DNA of the House mixed with raw and underground codes. The products are staged in an unexpected way, and a spectacular neon light installation is set-up above the table dinner to awaken the subversive codes of the iconic Rouge Interdit.