Diptyque Fragrance Pop-Up Exhibition

Fragrance pop-up exhibition in Seoul and Hong Kong, for press, influencers and customers to make them (re)discover existing iconic fragrances and the new eau de parfum “Eau de Minthé”.

Atelier LUM collaborates with Diptyque to design and produce an interactive and enchanting exhibition. Six immersive spaces are set independently to let the visitor dive step by step into the world of diptyque perfumery: an inspiration room, the Diptyque office and laboratory, the drawing room, a charming Parisian café with a corner shop, and last but not least, a creation room where visitors can personally craft their own perfume.