Zara 50 Pieces, 50 Creators

To celebrate Zara’s 50th anniversary, Atelier LUM, in co-production with Bureau Betak, was entrusted with the creative concept and full production of an immersive event combining a press opening and pop-up, designed to deliver a seamless and visually striking experience.

The concept is based on a pure, minimal design with a bold, graphic language, unfolding across two main areas: an introduction tracing the brand’s history and a large gallery showcasing the 50 exclusive pieces.

At the heart of the experience: a scenography that highlights the graphic strength of the creations while celebrating both the designers’ craftsmanship and Zara’s legacy.