Swarovski Press Launch Showroom
Press launch showroom in a Parisian art gallery to introduce the FW19 collection to the press and deliver the inspiration behind the Magic Light Collection.
Atelier LUM collaborates with Swarovski to create and produce the exhibition space, drawing inspiration from the mesmerizing effect of crystals diffracting light like prisms. The scenography captures the diverse range of emotions and feelings, represented by the rich palette of shades created by diffraction. The various spaces within the exhibition are divided by colourful curved panels, each dedicated to one of the four individual campaigns: Valentine’s Day, Mother’s Day, Spring and Summer.