Cartier Pop-Up “Santos de Cartier”

Pop-up, dinner and window display to reveal a new version of the iconic “Cartier Santos Watch”.

To complete a pop-up and window display production, Atelier LUM collaborates with Cartier to conceive and produce an immersive and creative dinner, that offer friends of the house, VIP clients and journalists the opportunity to preview the revamp of this iconic watch. The scenography of the dinner embarks guests into an ascensional journey, which comes alive with a spectacular video mapping paying tribute to the aviator Alberto Santos-Dumont, after whom the watch is named.