Cartier Pop-Up “Into The Wild”

Pop-up store into a 200 SQM space inside the Modissa store in Zurich, dedicated to the Panthère, an icon of the Cartier collections and history.

Atelier LUM adapts and produces the conceptual guidelines to create an immersive journey through time and the history of the Maison in multiple rooms and atmospheres. The experience spreads over three floors with several spaces including the “Bureau de Jeanne Toussaint”, a boutique, a private salon, an immersive corridor and a pop-up catering lounge, created for the occasion. The pop-up also hosts a press day upon opening, a high-jewellery dinner, and a couple of cocktails for VIP clients.