Louis Vuitton Pop-Up “Ephemeral Library”
Pop-up dedicated to the presentation of Louis Vuitton’s artistic editions during the “Rencontres de la Photographie” in Arles, south of France.
Atelier LUM designs and produces this pop-up which aims to highlight Louis Vuitton’s publications. The scenographic concept is based on the use of flash and gradient colours to represent the different editions by city, and on a declination of the iconic concept of the plexiglass trunk. Louis Vuitton is taking over the wine shop “Le Buste et L’Oreille”, where an artistic program is held: signing sessions, thematic tastings related to the destinations of several City Guides.