Chanel Pop-Up “Coco Crush”

Pop-up dedicated to the presentation of collections “Coco Crush” et “Première Boy”, in the Mall of the Emirates in Dubai.

Atelier LUM designs and produces this pop-up which aims to highlight Chanel’s newest collections, with a scenographic concept based on playful and interactive principles. Visitors can try on watches and jewellery pieces of their choice, while collecting as many Coco Crushes and rings as possible in a limited time via a digital game. At the end of the pop-up period, the customer with the highest score is awarded a Coco Crush ring as a special gift.