LV Lovers - Atelier LUM

Louis Vuitton LV Lovers

Paris, 2024

Atelier LUM imagine an immersive concept for the launch of the new men’s fragrance LV LOVERS. This creation is the fruit of an unprecedented conversation between Jacques Cavallier and Pharrell Williams, marking the launch of a new olfactory era. The fragrance is staged in an arty, graphic and radiant installation. Inspired by the iconic checkerboard, the circular design embodies the olfactory aura of L.V LOVERS.

Paris, 2024
44vw
44vw
LV Lovers - Atelier LUM
LV Lovers - Atelier LUM
LV Lovers - Atelier LUM