Louis Vuitton LV Lovers
Paris, 2024
Atelier LUM imagine an immersive concept for the launch of the new men’s fragrance LV LOVERS. This creation is the fruit of an unprecedented conversation between Jacques Cavallier and Pharrell Williams, marking the launch of a new olfactory era. The fragrance is staged in an arty, graphic and radiant installation. Inspired by the iconic checkerboard, the circular design embodies the olfactory aura of L.V LOVERS.
Paris, 2024




