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	<title>Perfumery &amp; Beauty - Atelier LUM</title>
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	<description>Atelier LUM est une structure créative multidisciplinaire spécialisée dans la direction artistique, les architectures éphémères, la création et la production d’événements. création / conception • développement concept • maquette /prototypage • production scénographie • lumière • son • vidéo • scénographie • architecture d’intérieurs • conférence de presse • muséographie • stands • soirée • présentation produit • design d’édition • luxe • mode • horlogerie • joaillerie • cosmétique • architectures • design</description>
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	<title>Perfumery &amp; Beauty - Atelier LUM</title>
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		<title>Summer Event</title>
		<link>https://www.atelierlum.com/work/summer-event/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 14:25:45 +0000</pubDate>
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					<description><![CDATA[Valentino Summer Event 2025 &#8211; An Exclusive Celebration of the Brand’s Vision In June 2025, Valentino welcomed 75 distinguished guests from around the world for its annual Summer Event, a key moment in the brand’s calendar. For this exclusive experience, Atelier LUM was entrusted with the full conceptualization and production of the event. Guests were…]]></description>
										<content:encoded><![CDATA[<p>Valentino Summer Event 2025 &#8211; An Exclusive Celebration of the Brand’s Vision</p>
<p>In June 2025, Valentino welcomed 75 distinguished guests from around the world for its annual Summer Event, a key moment in the brand’s calendar. For this exclusive experience, Atelier LUM was entrusted with the full conceptualization and production of the event. Guests were invited to rediscover iconic products from Valentino’s beauty range and fully immerse themselves in the brand’s renewed vision and values, all within an exceptional and memorable setting. The result was a seamless and captivating day, where concept, scenography, and bespoke production came together to celebrate the essence of Valentino and provide a unique experience for every guest.</p>
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		<title>High-End Showroom “Savoir rêver” 2024</title>
		<link>https://www.atelierlum.com/work/savoir-rever-2024/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 14:13:11 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3560</guid>

					<description><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2026/02/LV-CHEVAL-BLANC-24_-2-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" /></p>At the Cheval Blanc Hotel Paris, Louis Vuitton presents its exclusive collections. For the 4th edition of Louis Vuitton x Cheval Blanc, Atelier LUM created an immersive showroom. The concept, &#8220;l&#8217;Âme du Voyage&#8221;, is an ode to the house philosophy: let yourself be transported to daydreaming. From a boat, then aboard a train, visitors will…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2026/02/LV-CHEVAL-BLANC-24_-2-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></p>At the Cheval Blanc Hotel Paris, Louis Vuitton presents its exclusive collections. For the 4th edition of Louis Vuitton x Cheval Blanc, Atelier LUM created an immersive showroom. The concept, &#8220;l&#8217;Âme du Voyage&#8221;, is an ode to the house philosophy: let yourself be transported to daydreaming. From a boat, then aboard a train, visitors will…]]></content:encoded>
					
		
		
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		<title>Les Essences de Diptyque</title>
		<link>https://www.atelierlum.com/work/les-essences-de-diptyque/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Tue, 08 Oct 2024 09:34:41 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3466</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/10/DIPTYQUE_FRAGANCES_LAUNCH-0763-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></p>Launch press day to celebrate and reveal the Maison&#8217;s new fragrance collection: &#8220;Les Essences de Diptyque&#8221;. Inspired by a cabinet of curiosities, Atelier LUM creates and produces a scenography embodying the promise of the 5 fragrances: an ode to nature. Diptyque presents a creative laboratory, unveiling the mysteries and poetry of its fragrances. Talks and…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/10/DIPTYQUE_FRAGANCES_LAUNCH-0763-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the Maison&#8217;s new fragrance collection: &#8220;Les Essences de Diptyque&#8221;. Inspired by a cabinet of curiosities, Atelier LUM creates and produces a scenography embodying the promise of the 5 fragrances: an ode to nature. Diptyque presents a creative laboratory, unveiling the mysteries and poetry of its fragrances. Talks and…]]></content:encoded>
					
		
		
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		<title>High-End Showroom &#8220;Savoir rêver&#8221;</title>
		<link>https://www.atelierlum.com/work/high-end-showroom-savoir-rever/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Tue, 13 Feb 2024 13:24:58 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3367</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Presentation of exclusive collections at the Cheval Blanc Hotel in Paris. Atelier LUM designs and produces all the scenography that is part of the strong architecture designed by Peter Marino. The concept is an ode to craftsmanship and avant-garde creativity, expressed through the fusion of materials. Leather, malting expertise and chrome elements embody Louis Vuitton’s…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Presentation of exclusive collections at the Cheval Blanc Hotel in Paris. Atelier LUM designs and produces all the scenography that is part of the strong architecture designed by Peter Marino. The concept is an ode to craftsmanship and avant-garde creativity, expressed through the fusion of materials. Leather, malting expertise and chrome elements embody Louis Vuitton’s…]]></content:encoded>
					
		
		
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		<title>Fragrance Launch Myriad</title>
		<link>https://www.atelierlum.com/work/fragrance-launch-myriad/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 12 Feb 2024 10:47:03 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3329</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/LOUIS-VUITTON-PARFUM-0085-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Louis Vuitton fragrance, &#8220;Myriad&#8221;. Atelier Lum designs and produces an immersive scenography embodying the promise of &#8220;Myriad&#8221;: an ode to nature and life through moving light effects.]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/LOUIS-VUITTON-PARFUM-0085-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Louis Vuitton fragrance, &#8220;Myriad&#8221;. Atelier Lum designs and produces an immersive scenography embodying the promise of &#8220;Myriad&#8221;: an ode to nature and life through moving light effects.]]></content:encoded>
					
		
		
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		<title>Les Mondes de Diptyque</title>
		<link>https://www.atelierlum.com/work/les-mondes-de-diptyque/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 12 Feb 2024 10:35:35 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3314</guid>

					<description><![CDATA[<p><img width="2560" height="1703" src="https://www.atelierlum.com/wp-content/uploads/2024/02/DIPTYQYE_LES-MONDES-DE-DIPTYQUE_-7-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Diptyque Collection, &#8220;Les mondes de Dyptique&#8221;. For this event, Atelier LUM has recreated a timeless artistic workshop, enhanced by a scenography that pays tribute to the different worlds evoked in the house&#8217;s new creation. Olfactory, visual and auditory discovery around colorful booths representing the different worlds…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1703" src="https://www.atelierlum.com/wp-content/uploads/2024/02/DIPTYQYE_LES-MONDES-DE-DIPTYQUE_-7-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Diptyque Collection, &#8220;Les mondes de Dyptique&#8221;. For this event, Atelier LUM has recreated a timeless artistic workshop, enhanced by a scenography that pays tribute to the different worlds evoked in the house&#8217;s new creation. Olfactory, visual and auditory discovery around colorful booths representing the different worlds…]]></content:encoded>
					
		
		
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		<title>Press Day &#8220;L’Eau Papier&#8221;</title>
		<link>https://www.atelierlum.com/work/press-day-leau-papier/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Sun, 11 Jun 2023 13:21:12 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=268</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/DIPTYQUE-10-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Diptyque Eau de Toilette, L&#8217;Eau Papier. For this event, Atelier LUM recreates a timeless artistic workshop, enhanced by a scenography that pays homage to the paper that served as the initial inspiration for this new fragrance. Guests are offered olfactive discovery, lunch, tea time and workshops…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/DIPTYQUE-10-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Diptyque Eau de Toilette, L&#8217;Eau Papier. For this event, Atelier LUM recreates a timeless artistic workshop, enhanced by a scenography that pays homage to the paper that served as the initial inspiration for this new fragrance. Guests are offered olfactive discovery, lunch, tea time and workshops…]]></content:encoded>
					
		
		
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		<title>Launch Dinner &#8220;L’Eau Papier&#8221;</title>
		<link>https://www.atelierlum.com/work/launch-dinner-leau-papier/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Sat, 10 Jun 2023 13:22:31 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=274</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/DIPTYQUE_7-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch dinner to celebrate and present the new Diptyque Eau de Toilette, L&#8217;Eau Papier, to influencers. For this event, Atelier LUM invests an art gallery to set a timeless evening, enhanced by a scenography that pays tribute to the paper, which sparked the inspiration for the new fragrance. Guests embark on an olfactory journey through…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/DIPTYQUE_7-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch dinner to celebrate and present the new Diptyque Eau de Toilette, L&#8217;Eau Papier, to influencers. For this event, Atelier LUM invests an art gallery to set a timeless evening, enhanced by a scenography that pays tribute to the paper, which sparked the inspiration for the new fragrance. Guests embark on an olfactory journey through…]]></content:encoded>
					
		
		
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		<title>High-End Showroom &#8220;Savoir-Faire&#8221;</title>
		<link>https://www.atelierlum.com/work/high-end-showroom-savoir-faire/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Thu, 01 Jun 2023 13:38:17 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=312</guid>

					<description><![CDATA[<p><img width="2560" height="1703" src="https://www.atelierlum.com/wp-content/uploads/2023/06/LV-MONACO-1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>High-end showroom on the 300m² terrace of the Maybourne Riviera Hotel, to showcase Louis Vuitton’s most exclusive product categories. Atelier LUM conceives and produces the entire scenography perched in the upper part of Monaco, in the picturesque village of Roquebrune-Cap-Martin. The concept is an ode to the French Riviera spirit and to the picturesque architecture…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1703" src="https://www.atelierlum.com/wp-content/uploads/2023/06/LV-MONACO-1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>High-end showroom on the 300m² terrace of the Maybourne Riviera Hotel, to showcase Louis Vuitton’s most exclusive product categories. Atelier LUM conceives and produces the entire scenography perched in the upper part of Monaco, in the picturesque village of Roquebrune-Cap-Martin. The concept is an ode to the French Riviera spirit and to the picturesque architecture…]]></content:encoded>
					
		
		
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		<title>Fragrance Showroom</title>
		<link>https://www.atelierlum.com/work/fragrance-showroom/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Tue, 30 May 2023 13:41:02 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=320</guid>

					<description><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2023/06/2-6-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Showroom to reveal in preview the EDPFM&#8217;s new fragrance, &#8220;Uncut Gem&#8221;, during Paris Men&#8217;s Fashion Week 2022, in the presence of the press, VIPs, and influencers. Atelier LUM produces and enhances the concept envisioned by Frédéric Malle, through an immersive visual and olfactory experience showcasing 6 other existing creations. Each of the 7 fragrances is…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2023/06/2-6-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Showroom to reveal in preview the EDPFM&#8217;s new fragrance, &#8220;Uncut Gem&#8221;, during Paris Men&#8217;s Fashion Week 2022, in the presence of the press, VIPs, and influencers. Atelier LUM produces and enhances the concept envisioned by Frédéric Malle, through an immersive visual and olfactory experience showcasing 6 other existing creations. Each of the 7 fragrances is…]]></content:encoded>
					
		
		
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