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	<title>Louis Vuitton - Atelier LUM</title>
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	<description>Atelier LUM est une structure créative multidisciplinaire spécialisée dans la direction artistique, les architectures éphémères, la création et la production d’événements. création / conception • développement concept • maquette /prototypage • production scénographie • lumière • son • vidéo • scénographie • architecture d’intérieurs • conférence de presse • muséographie • stands • soirée • présentation produit • design d’édition • luxe • mode • horlogerie • joaillerie • cosmétique • architectures • design</description>
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	<title>Louis Vuitton - Atelier LUM</title>
	<link>https://www.atelierlum.com/clients/louis-vuitton/</link>
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		<title>Virtuosity</title>
		<link>https://www.atelierlum.com/work/virtuosity/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 15:14:40 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3665</guid>

					<description><![CDATA[<p><img width="2560" height="1769" src="https://www.atelierlum.com/wp-content/uploads/2026/02/POST-2-2-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" /></p>For the launch of its new High Jewelry collection, Louis Vuitton entrusted Atelier LUM with the creative concept and full production of an immersive event set within a historic fortress on the island of Mallorca. Designed as an exclusive journey, the event unfolds across multiple spaces — from High Jewelry and Watchmaking collections to private…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1769" src="https://www.atelierlum.com/wp-content/uploads/2026/02/POST-2-2-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></p>For the launch of its new High Jewelry collection, Louis Vuitton entrusted Atelier LUM with the creative concept and full production of an immersive event set within a historic fortress on the island of Mallorca. Designed as an exclusive journey, the event unfolds across multiple spaces — from High Jewelry and Watchmaking collections to private…]]></content:encoded>
					
		
		
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		<title>High-End Showroom “Savoir rêver” 2024</title>
		<link>https://www.atelierlum.com/work/savoir-rever-2024/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 14:13:11 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3560</guid>

					<description><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2026/02/LV-CHEVAL-BLANC-24_-2-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></p>At the Cheval Blanc Hotel Paris, Louis Vuitton presents its exclusive collections. For the 4th edition of Louis Vuitton x Cheval Blanc, Atelier LUM created an immersive showroom. The concept, &#8220;l&#8217;Âme du Voyage&#8221;, is an ode to the house philosophy: let yourself be transported to daydreaming. From a boat, then aboard a train, visitors will…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2026/02/LV-CHEVAL-BLANC-24_-2-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>At the Cheval Blanc Hotel Paris, Louis Vuitton presents its exclusive collections. For the 4th edition of Louis Vuitton x Cheval Blanc, Atelier LUM created an immersive showroom. The concept, &#8220;l&#8217;Âme du Voyage&#8221;, is an ode to the house philosophy: let yourself be transported to daydreaming. From a boat, then aboard a train, visitors will…]]></content:encoded>
					
		
		
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		<title>Hospitality Pop-up</title>
		<link>https://www.atelierlum.com/work/hospitality-pop-up/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 13:18:28 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3528</guid>

					<description><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2026/02/MALLE-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>For the 2024 Olympic Games, Atelier LUM creates and produces a privileged space for L.V. customers and friends. In a metal finish and monogrammed, the terrace reinterprets the House&#8217;s iconic trunk. A welcoming, modern venue that lights up the whole of Paris during this influential event.]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1706" src="https://www.atelierlum.com/wp-content/uploads/2026/02/MALLE-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>For the 2024 Olympic Games, Atelier LUM creates and produces a privileged space for L.V. customers and friends. In a metal finish and monogrammed, the terrace reinterprets the House&#8217;s iconic trunk. A welcoming, modern venue that lights up the whole of Paris during this influential event.]]></content:encoded>
					
		
		
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		<title>High-End Showroom &#8220;Savoir rêver&#8221;</title>
		<link>https://www.atelierlum.com/work/high-end-showroom-savoir-rever/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Tue, 13 Feb 2024 13:24:58 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3367</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Presentation of exclusive collections at the Cheval Blanc Hotel in Paris. Atelier LUM designs and produces all the scenography that is part of the strong architecture designed by Peter Marino. The concept is an ode to craftsmanship and avant-garde creativity, expressed through the fusion of materials. Leather, malting expertise and chrome elements embody Louis Vuitton’s…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Presentation of exclusive collections at the Cheval Blanc Hotel in Paris. Atelier LUM designs and produces all the scenography that is part of the strong architecture designed by Peter Marino. The concept is an ode to craftsmanship and avant-garde creativity, expressed through the fusion of materials. Leather, malting expertise and chrome elements embody Louis Vuitton’s…]]></content:encoded>
					
		
		
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		<title>New resort collection</title>
		<link>https://www.atelierlum.com/work/new-resort-collection/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Tue, 13 Feb 2024 13:02:13 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3345</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/1-1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Exclusive dinner to celebrate the new resort collection at the Marbella Club Hotel. Atelier LUM designs and produces an upscale dinner. Tinged with beige and blue, the elegant table recalls the world of a summer beach. The promise of a Louis Vuitton dinner: A luxurious, sensory and azure journey.]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/1-1-1-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Exclusive dinner to celebrate the new resort collection at the Marbella Club Hotel. Atelier LUM designs and produces an upscale dinner. Tinged with beige and blue, the elegant table recalls the world of a summer beach. The promise of a Louis Vuitton dinner: A luxurious, sensory and azure journey.]]></content:encoded>
					
		
		
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		<title>Fragrance Launch Myriad</title>
		<link>https://www.atelierlum.com/work/fragrance-launch-myriad/</link>
		
		<dc:creator><![CDATA[lum]]></dc:creator>
		<pubDate>Mon, 12 Feb 2024 10:47:03 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3329</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/LOUIS-VUITTON-PARFUM-0085-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Louis Vuitton fragrance, &#8220;Myriad&#8221;. Atelier Lum designs and produces an immersive scenography embodying the promise of &#8220;Myriad&#8221;: an ode to nature and life through moving light effects.]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2024/02/LOUIS-VUITTON-PARFUM-0085-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Launch press day to celebrate and reveal the new Louis Vuitton fragrance, &#8220;Myriad&#8221;. Atelier Lum designs and produces an immersive scenography embodying the promise of &#8220;Myriad&#8221;: an ode to nature and life through moving light effects.]]></content:encoded>
					
		
		
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		<title>Ephemeral Restaurant</title>
		<link>https://www.atelierlum.com/work/ephemeral-restaurant/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Mon, 25 Sep 2023 15:21:42 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3100</guid>

					<description><![CDATA[<p><img width="2560" height="1920" src="https://www.atelierlum.com/wp-content/uploads/2023/09/IMG_1536-copie-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>A Louis Vuitton ephemeral restaurant welcomes the renowned chefs Arnaud Donckele &amp; Maxime Frédéric, within a part of the White 1921 Saint-Tropez Hotel. Atelier LUM designs and produces an ephemeral exterior architecture that showcases the alignment between the spirit of Louis Vuitton, the reputed culinary art of chefs Arnaud Donckele &amp; Maxime Frédéric, and the…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1920" src="https://www.atelierlum.com/wp-content/uploads/2023/09/IMG_1536-copie-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>A Louis Vuitton ephemeral restaurant welcomes the renowned chefs Arnaud Donckele &amp; Maxime Frédéric, within a part of the White 1921 Saint-Tropez Hotel. Atelier LUM designs and produces an ephemeral exterior architecture that showcases the alignment between the spirit of Louis Vuitton, the reputed culinary art of chefs Arnaud Donckele &amp; Maxime Frédéric, and the…]]></content:encoded>
					
		
		
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		<title>Éditions Pop-Up Art Basel</title>
		<link>https://www.atelierlum.com/work/editions-pop-up-art-basel/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Mon, 25 Sep 2023 14:58:52 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=3088</guid>

					<description><![CDATA[<p><img width="2560" height="1920" src="https://www.atelierlum.com/wp-content/uploads/2023/09/IMG_6000-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Pop-up dedicated to showcase Louis Vuitton’s artistic editions and Yann Kebbi’s artworks during the 2023 Art Basel rendez-vous in Switzerland. Atelier LUM is collaborating with Louis Vuitton to design and produce an artistic concept highlighting the House&#8217;s magnificent editions and the works of Yann Kebbi at Art Basel 2023. This pop-up, both traditional and modern,…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1920" src="https://www.atelierlum.com/wp-content/uploads/2023/09/IMG_6000-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Pop-up dedicated to showcase Louis Vuitton’s artistic editions and Yann Kebbi’s artworks during the 2023 Art Basel rendez-vous in Switzerland. Atelier LUM is collaborating with Louis Vuitton to design and produce an artistic concept highlighting the House&#8217;s magnificent editions and the works of Yann Kebbi at Art Basel 2023. This pop-up, both traditional and modern,…]]></content:encoded>
					
		
		
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		<title>Pop-In &#8220;Louis Vuitton x Yayoi Kusama&#8221;</title>
		<link>https://www.atelierlum.com/work/pop-in-yayoi-kusama-flagship/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Tue, 13 Jun 2023 13:12:21 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=257</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/Louis-Vuitton-x-Yayoi-Kusama-_-Boutique-9994-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Pop-in takeover of the Champs-Elysées store on the occasion of a colourful collaboration between Louis Vuitton and the joyful spirit of Yayoi Kusama’s art, the world-renowned Japanese artist. Atelier LUM adapts and produces the concept of the collaboration, that consists in immersing clients into Yayoi Kusama’s style markers such as pumpkins, faces, figurative flowers or…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/Louis-Vuitton-x-Yayoi-Kusama-_-Boutique-9994-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>Pop-in takeover of the Champs-Elysées store on the occasion of a colourful collaboration between Louis Vuitton and the joyful spirit of Yayoi Kusama’s art, the world-renowned Japanese artist. Atelier LUM adapts and produces the concept of the collaboration, that consists in immersing clients into Yayoi Kusama’s style markers such as pumpkins, faces, figurative flowers or…]]></content:encoded>
					
		
		
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		<title>Kiosque Éditions Louis Vuitton</title>
		<link>https://www.atelierlum.com/work/kiosque-editions-louis-vuitton/</link>
		
		<dc:creator><![CDATA[arnhembraun]]></dc:creator>
		<pubDate>Fri, 09 Jun 2023 13:24:00 +0000</pubDate>
				<guid isPermaLink="false">https://www.atelierlum.com/?post_type=work&#038;p=278</guid>

					<description><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/LV-KIOSQUE-3-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>A vuittonised traditional Parisian newspaper kiosk, taking over the street in Dubai. Atelier LUM collaborates with Louis Vuitton to design and produce an artful concept driving focus to the beautiful editions of the Maison, each publication being an expression of the brand’s DNA. Serving as a drive-to-store incentive to enhance the global perception of the…]]></description>
										<content:encoded><![CDATA[<p><img width="2560" height="1707" src="https://www.atelierlum.com/wp-content/uploads/2023/06/LV-KIOSQUE-3-scaled.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></p>A vuittonised traditional Parisian newspaper kiosk, taking over the street in Dubai. Atelier LUM collaborates with Louis Vuitton to design and produce an artful concept driving focus to the beautiful editions of the Maison, each publication being an expression of the brand’s DNA. Serving as a drive-to-store incentive to enhance the global perception of the…]]></content:encoded>
					
		
		
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